Standards of Design


• Design must be considered as an integral part of an organization.

• Design must perform in response to human needs.

• Design is a requirement–not a cosmetic addition.

• To not design is to suffer design by default.

• Design can save money (reduce labor, materials, production).

• Design can save time (presents information more clearly).

• Design enhances communication (accelerates learning/acceptance).

• The absence of design is hazardous!

• Design is the transmission of information and ideas by visual means.

• Design is a persuasive tool.

• It is the designer’s business to recognize, plan, and stimulate coming trends.
• Good design will meet the pressures of expanding technology, commercial competition, and the
   demands of a fast-changing existence.

• Design is the organization of materials and forms in such a way as to fulfill a specific purpose.

• Good design persuades.

• Design relates objects/organizations to people.

• Design is a means for improving safety and efficiency.

• Design creates alternate solutions for each problem.

• Design involves affecting an audience.

• Good design gets positive responses to visual messages.

• Good design is aware of basic marketing concepts and how they affect visual imagery.

• Effective design is fresh, innovative, and is concerned with details.

• Design provides a client or consumer with a basis for selection.

• Every time a customer makes a selection, he/she exercises judgment in matters of appearance,
   function, and a perceived value to him/her.

• An emphasis on appearance provides a clue to your personality and financial resources.

• Image cannot be divided into categories, but must be recognized as the result of the combination
   of perceptions and associations.      

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