“You Find One In Every Car. You’ll See.”

Those little green trees – they are everywhere. Freshening the world, these ubiquitous little trees have become a pine scented reminder of how much this product has become a part of our pop culture. They have appeared in movies, television shows and have been referenced in pop songs. They are everywhere. Believe us…you’ll see.

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“You find one in every car. You’ll see.”
Miller to Otto (Repo Man 1984)

Little Trees are disposable air fresheners in the shape of a stylized evergreen tree, marketed for use in cars. They are made of a material very similar to beer coasters and are produced in a variety of colors and scents.

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They are most commonly seen hanging from rear-view mirrors on front windshields. These air fresheners were invented in 1952 in Watertown, New York by Swiss-born Canadian businessman Julius Sämann. They are manufactured in the US by the Car-Freshner corporation.