This photograph is inspired by Rosie the Riveter, an American cultural icon that represents the women who worked in factories during World War II. These women helped to produce the ammunition and supplies needed by the troops during the war.
Rosie the Riveter is commonly used as a symbol of feminism and women’s economic power as a whole. The term Rosie the Riveter was first used in 1942 in a song of the same name written by Redd Evans and John Jacob Loeb.
Candice Can Do! ©2014 Eric Hatheway All Rights Reserved
In this photograph, Candice, the model, takes on the pose and Can Do Attitude of Rosie as portrayed in the famous poster We Can Do It! by J. Howard Miller made in 1943 for Westinghouse Electric.
We Can Do It! J. Howard Miller, 1943