Tag Archives: Advertising

A Rare Interview With Larry Tate

We recently caught up with advertising icon and genius Larry Tate in the men’s grill at the ultra-posh country club where some of the biggest advertising deals of the last half of the 20th century were made. Mr. Tate rarely grants interviews but today he was “more relaxed” than usual. This is a rare interview indeed — his first in over 35 years.

Larry Tate 1

“I’ll put my number one man on your account.”

The Rare Interview With Larry Tate … 

Dirque du Soleil: As a principal at McMann & Tate Advertising, you are one of the most famous icons the advertising industry has ever known. What was the proudest achievement in your brilliant and creative advertising career?

Larry Tate: When we landed the Wang Chung Noodle Company account, I came up with an absolutely splendid slogan: “Wang Chung Noodles–The Noodles That Taste Good.”

Dirque du Soleil: Gee, that’s a super kick ass slogan Larry! Are there any other achievements top your career list?

Larry Tate: Well, there was the Gilbert’s Gin Company account. After sampling the client’s product over an extended period of research at groovy Lake Tahoe, I came up with the wonderfully fanciful slogan: “Gilbert’s Gin–The Gin That Tastes Good.”

Larry Tate 3

“The Gin That Tastes Good.”

Dirque du Soleil: Again, another super kick ass slogan Larry! But didn’t your number one adman Darrin Stephens actually write the slogans for Wang Chung Noodles and Gilbert’s Gin?

Larry Tate: Maybe. Well, darn it, yes. But, I was the one who made Darrin stay up late for weeks at a time to finish all the work while I took the clients to swanky country clubs for golf and lots of double martinis. You know…drinking heavily was a heck of a lot more acceptable during the ’60s and ’70s. And, if you got sloshed or asked for a double martini during a particularly stressful moment, it was perceived as pretty darn funny … none of this “politically incorrect” hoo-ha. Yep, pretty darn funny.

Larry Tate 2

Editor’s Note:  We weren’t about to touch the persistent industry rumor that Larry Tate  actually had two Darrin Stephens working for him around the clock at McMann & Tate.

Larry Tate & Darrin Stephens

“I was the one who made Darrin stay up late for weeks at a time to finish all the work.”

Dirque du Soleil: So, you drank a lot of double martinis as a part of your job at McMann & Tate?

Larry Tate: I’m afraid you are confused, my good man. I’m an advertising executive with McMann & Tate and an advertising professional. But like anybody in this business I work hard and I play harder. The lines between business and pleasure gets a little blurry sometimes, know what I mean? All that matters really is the quality of the work. Don’t you agree?

Dirque du Soleil: Of course, Larry. Would you like something maybe a little alcoholic to drink right now?

Larry Tate: Yeah, a double martini — no, better make it a triple. Now see? That is funny. And in my day, it was particularly funny to get really smashed and then slurringly ask for “jush one more li’l (hic) drinky-winky.”

Larry Tate 4

 “One more little drinky winky?”

Dirque du Soleil: As I said earlier, you are one of the most recognized ad industry icons ever. Do you think it’s ironic that you have been more recognized in the advertising industry than, say, David Ogilvy, Leo Burnett or Donny Deutsch?

Larry Tate: (Hic) Who in the heck are those guys anyways? Can I get another triple martini here? Extra olives please (hic) and a little drier this time if you don’t mind.

Larry Tate 6

“By the way, you are picking up the tab here, right?”

Dirque du Soleil: It would be my pleasure to pick up the tab Mr. Tate, we’re on a company expense account today.

Larry Tate: Good man, good man. Now, where is that super dry triple martini? (hic)

Dirque du Soleil: Here comes your drink now I believe.

Larry Tate: (Sips his new martini several times)  Mmm mmm good! Oh, I, ahhhh, came up with that slogan too …. (hic)

Larry Tate 5

“Drinking heavily was a heck of a lot more acceptable during the ’60s and ’70s.”

You’re a genius Larry.

Advertisers Exploit

Advertisers exploit the masculine mystique by implying that a man can be as distant, cool and strong as the image in the ad …

Advertisers Exploit The Masculine Mystique

… if he will just use the product.

Trendy Power Couples

Here’s a small gallery of trendy power couples from the 1970s. Remember, it’s the couple that makes the clothes, not the other way around. Groovy? Now, go!

Couples 6

Couples 5

Couples 4

Couples 3

Couples 2

Couples 1

As powerful as these couples may be they do seem a little drowsy or even spaced out. It was the 70s you know. Groovy!

The World’s Most Interesting Man Isn’t

The world’s most interesting man isn’t.

Now you know.

World's Most Interesting Man Isn't

 

World's Most Interesting Man 2

 

World's Most Interessting Man 3

Thanks for visiting!

Kids & Beans

Ahhh, beans!

Bean Kid 1

Beans, beans, the musical fruit
The more you eat, the more you toot
The more you toot, the better you feel
So we have beans at every meal!

Bean Kid 2

Beans, beans, the magical fruit
The more you eat, the more you toot
The more you toot, the better you feel
So why not have beans for every meal?

Bean Kid 3

Beans, beans, they’re good for your heart
The more you eat, the more you fart
The more you fart, the happier/better you feel
So let’s eat beans with every meal

Bean Kid 4

Beans, beans, they’re good for your heart
The more you eat the more you fart
The more you fart the better you feel
Beans, beans for every meal.

Bean Kid 5

Beans, beans, the musical fruit
The more you eat, the more you toot
Down your pants and in your boot.

I Grew Up With Early American Furniture

I Grew Up With Early American Furniture

Yep, I grew up with Early American furniture. It was an interior style that was very popular in the 1950s and 1960s.

Early American Furniture 6

During this time, Ethan Allen furniture was the best Early American furniture one could get. The company boasted over 700 sales outlets and 14 factories during this period.

Early American Furniture 1

This was a time when people invested in their home furnishings with the idea that such well-built furniture would last a lifetime. Believe me it does. I’m still living with it. It’s too nice to get rid of.

Early American Furniture 3

Ethan Allen uses high-quality joinery and hardware. Drawers are very well-built with dovetailed joints, and solid bottoms and hardwood rails. Furniture finishes are very long-lasting.

Early American Furniture 8

Also, Ethan Allen does not use composite board in their furniture. Most of the hardwood they use is maple, oak, cherry and ash. The back panels are high-grade furniture plywood, not masonite.

Early American Furniture 2

This furniture was heavy and hard to move. You just had to hope the interior designer (mom) had the movers (us) place that dresser where it  would stay for awhile. But really, it took about two furniture moves to get it where she wanted it. Sometimes three.

Early American Furniture 4

My parents collected Early American furniture. They saved up for each piece of their home furnishings. To quote my Mom, “We furnished the house one stick of furniture at a time.”

Early American Furniture 5

Instamatic

The Instamatic camera was a series of Kodak cameras made from 1963 until 1988. These cameras were very successful and they were a pioneering influence on low-cost photography for the masses.

Instamatic Cameras

The great popularity of this camera series caused the brand name Instamatic to be used as a generic term for all small  instant photography cameras. It was easy to use in just 3 simple steps.

Open

Instamatic-Open

Drop In

Instamatic-Drop In

Shoot

Instamatic-Shoot

Go to Fotomat

Fotomat

Repeat as often as necessary. It’s Instamatic!