Form is the quality in a work of art that
presents to the mind of viewer/listener an impression of conscious
choice and arrangement (design). Form represents order and clarity in
art. Form shows itself in the selection of certain details and the
rejection of others. Form also manifests itself as it relates to the
whole. Much is to be gained by viewing/listening to a work of art as a
whole, or unity.
daily experiences are composed of sameness and differentness. Certain
details are repeated to us over and over. Other details are exposed to
us as being new. Music mirrors this duality. The basic law of music is
repetition and contrast; or, in other words, unity and variety.
Repetition serves to fix the material in our minds while tending to our
basic need for the familiar. Contrast sustains our interest but feeds
our basic love of change. The interaction of the familiar and the
new, the repeated elements and the contrasting ones, will result in the
linear nature of musical form.
One other principle of form that
comes between repetition and contrast is variation. This occurs when
some aspects of the music are altered but still recognizable. We hear
this principle in every type of music, from a rap song to the
symphony. A cover song of a popular song is also a good example of
variation – the tune is recognizable but the known version has changed.
The principle of form is embodied in a variety of musical structures.
No matter how diverse, these musical structures are based in one way or
another on repetition and contrast.
• Design must be considered as an integral part of an organization.
• Design must perform in response to human needs.
• Design is a requirement–not a cosmetic addition.
• To not design is to suffer design by default.
• Design can save money (reduce labor, materials, production).
• Design can save time (presents information more clearly).
• Design enhances communication (accelerates learning/acceptance).
• The absence of design is hazardous!
• Design is the transmission of information and ideas by visual means.
• Design is a persuasive tool.
• It is the designer’s business to recognize, plan, and stimulate coming trends. • Good design will meet the pressures of expanding technology, commercial competition, and the demands of a fast-changing existence.
• Design is the organization of materials and forms in such a way as to fulfill a specific purpose.
• Good design persuades.
• Design relates objects/organizations to people.
• Design is a means for improving safety and efficiency.
• Design creates alternate solutions for each problem.
• Design involves affecting an audience.
• Good design gets positive responses to visual messages.
• Good design is aware of basic marketing concepts and how they affect visual imagery.
• Effective design is fresh, innovative, and is concerned with details.
• Design provides a client or consumer with a basis for selection.
• Every time a customer makes a selection, he/she exercises judgment in matters of appearance, function, and a perceived value to him/her.
• An emphasis on appearance provides a clue to your personality and financial resources.
• Image cannot be divided into categories, but must be recognized as the result of the combination of perceptions and associations.