Standards of Design


• Design must be considered as an integral part of an organization.

• Design must perform in response to human needs.

• Design is a requirement–not a cosmetic addition.

• To not design is to suffer design by default.

• Design can save money (reduce labor, materials, production).

• Design can save time (presents information more clearly).

• Design enhances communication (accelerates learning/acceptance).

• The absence of design is hazardous!

• Design is the transmission of information and ideas by visual means.

• Design is a persuasive tool.

• It is the designer’s business to recognize, plan, and stimulate coming trends.
• Good design will meet the pressures of expanding technology, commercial competition, and the
   demands of a fast-changing existence.

• Design is the organization of materials and forms in such a way as to fulfill a specific purpose.

• Good design persuades.

• Design relates objects/organizations to people.

• Design is a means for improving safety and efficiency.

• Design creates alternate solutions for each problem.

• Design involves affecting an audience.

• Good design gets positive responses to visual messages.

• Good design is aware of basic marketing concepts and how they affect visual imagery.

• Effective design is fresh, innovative, and is concerned with details.

• Design provides a client or consumer with a basis for selection.

• Every time a customer makes a selection, he/she exercises judgment in matters of appearance,
   function, and a perceived value to him/her.

• An emphasis on appearance provides a clue to your personality and financial resources.

• Image cannot be divided into categories, but must be recognized as the result of the combination
   of perceptions and associations.      

On: Balance

“Objects are immediately seen as having a certain size as well as having a location in space.  No object is seen as being unique or isolated.  A scale of size, a scale of brightness, or a scale of distance is always present in the total visual/perceptual field.”

“To be seen, an object must be assigned a place in the whole. Perception involves not only the placement of objects, shapes, colors, etc. but an interplay of directed tensions.  These tensions are not created by the viewer but are inherent forces within the image.”

“Balance is a state wherein the forces acting upon an object compensate for the presence of each other.  A pure state of balance causes all action to cease.”

“Balance does not require symmetry.”

“The properties of weight and direction are always dynamic.”

“Weight depends on a location or visual composition.  Strong compositions support more visual weight than weak or off-center compositions that do not respect the natural horizontal/vertical grid structure of any visual field.”

“Perception may be influenced by the viewer’s intrinsic interest in an image, or by the viewer’s hopes, fears, and knowledge.”

“We live in a space where dynamics vary with direction.  Top and bottom seem to mean more to us than right or left.”

“Moving away from the center of gravity requires work.”

“In a visual system, weight and direction cause movement, or a state of imbalance that must be stabilized in order to bring the system back to equilibria.”


Rest In Peace Hank Thompson

Henry “Hank” William Thompson (September 23, 1925 – November 6, 2007) was a country music star whose career spanned seven decades. He sold over 60 million records worldwide and is considered one of the “Kings of Western Swing”.

Thompson’s musical style, characterized as Honky Tonk Swing, was a mixture of fiddles, electric guitar and steel guitar that featured his distinctive, baritone vocals. His backing band, The Brazos Valley Boys, was voted the #1 Country Western Band for 14 years in a row by Billboard Magazine.

The primary difference between his music and that of Bob Wills
was that Thompson, who used the swing beat and instrumentation to
enhance his vocals, discouraged the use of solo instrumentals from his musicians that Bob Wills used regularly during his career.

Hank Thompson was the first to do a number of things (and he did things his own way) :

  • The first musician to tour with a sound and lighting system.
  • The first musician to receive a corporate sponsorship.
  • The first musician to record in stereo.
  • The first single musician to record a live album.
  • His 1950s variety show was the first variety show broadcast in color.

He wore some mighty sharp suits too! His color TV show allowed him to show off some wild wardrobes that surely influenced Porter Wagoner, a country music contemporary ( see c>log article dated 10/29/07).

There will be a celebration of Hank’s life and all of his fans are invited to attend.
The event will be held on November 14, 2007 at Billy Bob’s Texas, 2520 Rodeo Plaza, Ft Worth, Texas. Time: 2:00PM–?

It is requested that, in lieu of flowers, a donation in Hank’s name be made to The Heart of Texas
Country Music
Museum, 1701 Bridge St, Brady, TX 76825, or your favorite charity.

Hulk Hogan’s Son Arrested For Role In “Accidental” Crash

Hulk Hogan’s son turned himself in Wednesday on
charges stemming from a street-racing crash this summer that critically
injured a passenger in his car, police said.

Nick Bollea, 17, was arrested on charges of reckless driving
involving serious bodily injury.

Police said Bollea was racing his father’s 1998 Toyota Supra against
a Dodge Viper on Aug. 26 when the car Bollea was driving struck a curb,
spun across two lanes of traffic and slammed rear-end first into a
tree. His passenger, John Graziano, was critically injured and is currently comatose at a hospital.

Here is a list of Nick’s recent traffic violations. Nobody saw this coming? Nobody?

9/17/06 Nick was driving a black Mercedes when he was stopped for speeding. He claimed that he had a family emergency, and was let go
with a warning. He was stopped 19 miles later going 115 mph in a 70 mph
zone and issued a $305.50 citation.
2/8/07 Nick was ticketed in Dade County, Florida for driving 57 mph in a 30 mph zone.
Nick was ticketed for driving 106 mph in a 70 mph zone in Osceola County.  He was convicted and received four points on his license.
8/10/07 Nick was ticketed in Pinellas Park after his 1998 Toyota was
recorded going 82 mph in a 45 mph construction zone while workers were
present. He pleaded no contest, was fined $1,000, and received another four points on his license. He was also ordered to attend a 12 hour driver improvement school.

Nick was arrested again on November 7, 2007 for Reckless Driving
Causing Serious Bodily Injury. He was then brought to Pinellas County

Le Corbusier: Promoter Of The Modern Age

Charles Edouard Jeanneret, known as Le Corbusier {luh kor-boo-zyay’}, b. La Chaux-de-fonds, Switzerland, Oct.  6, 1887, d.  1965, was a Swiss-French architect who played a decisive role in the development of MODERN ARCHITECTURE.  He first studied (1908-10) in Paris with August Perret, and then worked (1910) for several months in the Berlin studio of industrial designer Peter Behrens, where he met the future BAUHAUS leaders Ludwig Mies van der Rohe and Walter Gropius.  Shortly after World War I, Jeanneret turned to painting and founded, with Amedee Ozenfant, the purist offshoot of cubism.  With the publication (1923) of his influential collection of polemical essays, Vers une architecture (Towards a New Architecture, Eng.  repr.  1970), he adopted the name Le Corbusier and devoted his full energy and talent to creating a radically modern form of architectural expression.

In the 1920s and ’30s, Le Corbusier’s most significant work was in urban planning.  In such published plans as La Ville Contemporaine (1922), the Plan Voisin de Paris (1925), and the several Villes Radieuses (1930-36), he advanced ideas dramatically different from the comfortable, low-rise communities proposed by earlier garden city planners.  During this 20-year span he also built many villas and several small apartment complexes and office buildings.  In these hard-edged, smooth-surfaced, geometric volumes, he created a language of what he called “pure prisms”–rectangular blocks of concrete, steel, and glass, usually raised above the ground on stilts, or pilotis, and often endowed with roof gardens intended to compensate for the loss of usable floor area at ground level.

After World War II, Le Corbusier moved away from purism and toward the so-called New Brutalism, which utilized rough-hewn forms of concrete, stone, stucco, and glass.  Newly recognized in official art circles as an important 20th-century innovator, he represented (1946) France on the planning team for the United Nations Headquarters building in New York City–a particularly satisfying honor for an architect whose prize-winning design (1927) for the League of Nations headquarters had been rejected.  Simultaneously, he was commissioned by the French government to plan and build his prototypical Vertical City in Marseilles.  The result was the Unite d’Habitation (1946-52)–a huge block of 340 “superimposed villas” raised above the ground on massive pilotis, laced with two elevated thoroughfares of shops and other services and topped by a roof-garden community center that contained, among other things, a sculptured playground of concrete forms and a peripheral track for joggers.

His worldwide reputation led to a commission from the Indian government to plan the city of CHANDIGARH, the new capital of the Punjab, and to design and build the Government Center (1950-70) and several of the city’s other structures.  These poetic, handcrafted buildings represented a second, more humanistic phase in Le Corbusier’s work that also was reflected in his lyrical Pilgrim Church of Notre Dame du Haut at Ronchamp (1950-54) in the Vosges Mountains of France;  in his rugged monastery of La Tourette, France (1954-59);  and in the several structures he designed (from 1958) at Ahmedabad, in India.  Le Corbusier accidentally drowned in a swimming accident off Cap Martin in the Mediterranean on Aug.  27, 1965.

Artist, Designer & Photographer