Foveal focus in photography refers to aligning the camera’s point of sharpest focus with the photographer’s own point of maximum visual acuity—the tiny central region of the human retina called the fovea centralis.…
Author: The Artist
Eric Hatheway is a formally trained fine artist, visual designer and photographer based in Tulsa, Oklahoma U.S.A. Eric successfully combined a marketing degree and an art degree to create a design studio that operated in Tulsa for 25 years serving clients around the world. Currently, Eric works by special arrangement and commission with an emphasis on designing brands, fine art production and photographic works.
When building a brand, consistency often feels like the golden rule. For emerging businesses, it can seem intimidating to introduce variant logos – alternate marks, wordmarks, or iconography – when…
Gestalt principles describe how our brains naturally organize visual information into meaningful groups. They come from Gestalt psychology and are especially useful in graphic design, photography, UI, and branding because they…
A strong brand strategy is more than a great logo or a catchy tagline—it’s about creating a cohesive story across every touchpoint. For businesses with multiple subsidiaries, this challenge is…
Leica approached infinity focus on digital M bodies as an optical problem to be solved system-wide, rather than something to be corrected solely in the lens. Because the M system…
This series of six cocktail illustrations isn’t trying to teach you how to make a drink—and that’s entirely the point. At first glance, each piece appears to be a precise…
Digital sensors did not change the fundamental physics of infinity focus, but they profoundly changed how infinity behaves in practice and how critically it must be treated by the photographer.…
When travelers entrust their luggage to an airline, they expect it to arrive safely and on time. One of the most overlooked yet essential pieces of brand collateral that makes…
On a camera lens, “infinity” (∞) is a focusing position—not a place—where the lens is adjusted so that objects at an extremely great distance are rendered acceptably sharp on the sensor or…
Lateral Thought (or Lateral Thinking) in creativity is, at its simplest, the practice of approaching a problem from many unexpected directions instead of searching for a single “correct” solution. Most problem-solving is vertical:…
Lateral Thought, often called lateral thinking, is a creative approach that encourages solving problems by looking in many unexpected directions rather than searching for a single correct answer. Traditional problem-solving…
The Art and Evolution of Playing Card Back Designs Playing cards have been an enduring part of human culture for centuries, and while the face cards draw much of the…
Driving through rural landscapes, it’s hard to miss the towering silhouettes of electrical transmission towers. These steel behemoths stride across farmland and open fields, their latticework frames reaching skyward like…
Dr. Walter Mandler (1922–2005) is best known as the optical mind behind many of Leica’s most revered lenses, especially during the golden era of Leitz Canada (Midland, Ontario). He designed at least 45…