Digital Leica M: Infinity Focus Optimized
The ArtistLeica approached infinity focus on digital M bodies as an optical problem to be solved system-wide, rather than something to be corrected solely in the lens. Because the M system…
Please Read On ...The Artist
Illusographs: Six Cocktails, Zero Instructions
This series of six cocktail illustrations isn’t trying to teach you how to make a drink—and that’s entirely the point. At first glance, each piece appears to be a precise…
Please Read On ...How Digital Sensors Changed Infinity
Digital sensors did not change the fundamental physics of infinity focus, but they profoundly changed how infinity behaves in practice and how critically it must be treated by the photographer.…
Please Read On ...West Indies Airlines Bag Tag
When travelers entrust their luggage to an airline, they expect it to arrive safely and on time. One of the most overlooked yet essential pieces of brand collateral that makes…
Please Read On ...Focus On Infinity
On a camera lens, “infinity” (∞) is a focusing position—not a place—where the lens is adjusted so that objects at an extremely great distance are rendered acceptably sharp on the…
Please Read On ...Lateral Thought QuickStart Guide
Lateral Thought (or Lateral Thinking) in creativity is, at its simplest, the practice of approaching a problem from many unexpected directions instead of searching for a single “correct” solution. Most…
Please Read On ...Lateral Thought: What Else Could This Be?
Lateral Thought, often called lateral thinking, is a creative approach that encourages solving problems by looking in many unexpected directions rather than searching for a single correct answer. Traditional problem-solving…
Please Read On ...Playing Card – Uniform Back Design
The Art and Evolution of Playing Card Back Designs Playing cards have been an enduring part of human culture for centuries, and while the face cards draw much of the…
Please Read On ...Mystical Giants Of The Countryside
Driving through rural landscapes, it’s hard to miss the towering silhouettes of electrical transmission towers. These steel behemoths stride across farmland and open fields, their latticework frames reaching skyward like…
Please Read On ...