Coming Soon: Illegal Art
Rude BoyWhispers are already circulating in the creative underground: Illegal Art is about to break the rules. Not literally, of course—but in a way that will make you feel like you’re…
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Hopper’s Tap House Brand Flash Sheet
The ArtistWhen building a brand, consistency often feels like the golden rule. For emerging businesses, it can seem intimidating to introduce variant logos – alternate marks, wordmarks, or iconography – when…
Please Read On ...Gestalt Principles of Design
Gestalt principles describe how our brains naturally organize visual information into meaningful groups. They come from Gestalt psychology and are especially useful in graphic design, photography, UI, and branding because…
Please Read On ...Ballyhoo & Hullabaloo Media Group
A strong brand strategy is more than a great logo or a catchy tagline—it’s about creating a cohesive story across every touchpoint. For businesses with multiple subsidiaries, this challenge is…
Please Read On ...Illusographs: Six Cocktails, Zero Instructions
This series of six cocktail illustrations isn’t trying to teach you how to make a drink—and that’s entirely the point. At first glance, each piece appears to be a precise…
Please Read On ...West Indies Airlines Bag Tag
When travelers entrust their luggage to an airline, they expect it to arrive safely and on time. One of the most overlooked yet essential pieces of brand collateral that makes…
Please Read On ...Lateral Thought QuickStart Guide
Lateral Thought (or Lateral Thinking) in creativity is, at its simplest, the practice of approaching a problem from many unexpected directions instead of searching for a single “correct” solution. Most…
Please Read On ...Lateral Thought: What Else Could This Be?
Lateral Thought, often called lateral thinking, is a creative approach that encourages solving problems by looking in many unexpected directions rather than searching for a single correct answer. Traditional problem-solving…
Please Read On ...Playing Card – Uniform Back Design
The Art and Evolution of Playing Card Back Designs Playing cards have been an enduring part of human culture for centuries, and while the face cards draw much of the…
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