The “Clever Factor” in advertising is one of the most enduring and revealing aspects of consumer psychology. Every year after the Super Bowl game, millions of viewers discuss not only the game but the commercials. And remarkably, despite changing technology, media platforms, and cultural tastes, the same compliment appears again…
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It has come to my attention—after a thorough investigation involving coffee, staring at a blank screen, and one suspicious nap—that I have not posted any here in five days. Construction of new studio space has disrupted the normal flow here temporarily. But here’s the “real” story: Five days of posts…
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Stickers have quietly become one of the most persistent—and versatile—forms of visual communication. They live somewhere between design, graffiti, branding, and personal expression. Cheap to produce, easy to distribute, and instantly legible, they’ve evolved from simple labels into cultural artifacts that travel on laptops, water bottles, street signs, and phone…
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The evolution of typography is a fascinating journey that reflects broader cultural and technological shifts. One of the most significant movements in this history is Die Neue Typographie, or “New Typography,” which emerged in the 1920s–1930s. This movement is not to be confused with the late 19th century, as it…
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Published in 1961 by Marcie Hans, Dennis Altman, and Martin A. Cohen. This coloring book is a satirical tale of a corporate executive and his drab colorless life. So, add some color to his dull life. Be sure and use lots of gray and color him successful. It’s your joy,…
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Published in 1961 by Marcie Hans, Dennis Altman, and Martin A. Cohen. This coloring book is a satirical tale of a corporate executive and his drab colorless life. So, add some color to his dull life. Be sure and use lots of gray and color him successful. It’s your joy,…
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Here is a very strong quartet of clear, disciplined, and rooted in the lineage of modern design thinking. You can feel echoes of Louis Sullivan and Le Corbusier in it, but it’s distilled into something sharper and more usable. This diagram introduces the Four Forces Of Design each operating independently,…
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Here is a practical guide to a set of “tells” or “clues” people use to recognize A.I.-generated content—and what tends to get labeled “A.I. slop” when those signals start to stack up. I have separated them into three groups for convenience: Surface Artifacts, Structural Tells, and Cultural Tells. The reason…
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A new phrase has recently emerged and it runs deeper than just six fingers, melted teacups and images with an odd generic feeling. The phrase “A.I. Slop,” has quickly become shorthand for something much broader and much more unsettling than the early technical glitches that A.I. experienced. At the surface…
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Lumbergh 
Eric Hatheway 
The Artist