Once I coined the term “Illusograph” for a certain type of artwork I do, it was easy to coin another phrase for another type of artwork I do – the fictive advertisements, logos, brands, anything commercial looking really. I call them Mythographs – which, of course, coined some other words…
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“f/8 and be there” — the old photographer’s mantra. I paraphrased this expression into the title of today’s post – f/8 and don’t be late” – but the spirit is the same. And, it sounds better with a rhyme don’t you agree? This saying is commonly associated with Arthur Fellig,…
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See and be seen! Don’t let your signals fall silent. Keep your turns crisp, confident, and unmistakable with Buxley’s Blinker Fluid™, engineered for modern motorists who demand peak signaling performance. Buxley’s High-Performance Blinker Fluid Formula is rated for up to 100,000 blinks – because every turn needs to be noticed.…
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There is a peculiar moment in photography when technique begins to masquerade as doctrine. One hears it often, spoken casually but with quiet authority: don’t shoot at f/16. The reasoning is not without merit—diffraction, that subtle optical phenomenon, begins to soften the image as the aperture narrows. Lens tests confirm…
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This article, The 50 Secrets of Magic Design is written after the spirit—if not the spectacle—of Salvador Dalí and his book, The 50 Secrets of Magic Craftsmanship, written in 1948. Dali offered the 50 secrets for painting through his well-known eccentricities, philosophies and odd artistic practices in this very important…
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An ordered field asserts itself immediately—gridded, measured, rational. It establishes a ground of authority, a silent claim that structure precedes expression. Across this disciplined surface, vectors cut with urgency: black arcs, red diagonals, intersecting trajectories that refuse stasis. The composition feels less composed than enacted, as if forces have been…
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There is a quiet but unmistakable drift in contemporary culture—a turning back, not in rejection of the present, but in search of something the present seems unable to hold. Call it nostalgia if you like, though that word often feels too sentimental, too dismissive. What is happening now is more…
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What I have experienced in my own job titles over the years—Commercial Artist → Graphic Designer → Visual Designer—isn’t just semantics. It’s a compressed history of the entire discipline trying to keep up with culture, technology, and commerce. The names change when the center of gravity shifts. Here’s that story,…
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There is a long-standing assumption embedded in the word transparency: that to see through something is to understand it. Glass, clarity, openness—these are typically aligned with truth. TRANSPARENCY PROJECT challenges that assumption directly. It proposes instead that the more transparently we are allowed to see, the more complex—and unstable—our understanding…
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Eric Hatheway 
The Artist 
Lumbergh 
Dirque du Soleil