Buxley’s Blinker Fluid
LumberghSee and be seen! Don’t let your signals fall silent. Keep your turns crisp, confident, and unmistakable with Buxley’s Blinker Fluid™, engineered for modern motorists who demand peak signaling performance.…
Please Read On ...March 2026
In Defense Of f/16
The ArtistThere is a peculiar moment in photography when technique begins to masquerade as doctrine. One hears it often, spoken casually but with quiet authority: don’t shoot at f/16. The reasoning…
Please Read On ...The 50 Secrets Of Magic Design
This article, The 50 Secrets of Magic Design is written after the spirit—if not the spectacle—of Salvador Dalí and his book, The 50 Secrets of Magic Craftsmanship, written in 1948.…
Please Read On ...Double Diamond Five
An ordered field asserts itself immediately—gridded, measured, rational. It establishes a ground of authority, a silent claim that structure precedes expression. Across this disciplined surface, vectors cut with urgency: black…
Please Read On ...The Return Of Friction
Dirque du SoleilThere is a quiet but unmistakable drift in contemporary culture—a turning back, not in rejection of the present, but in search of something the present seems unable to hold. Call…
Please Read On ...From Commercial Art To Visual Design
What I have experienced in my own job titles over the years—Commercial Artist → Graphic Designer → Visual Designer—isn’t just semantics. It’s a compressed history of the entire discipline trying…
Please Read On ...Transparency Project: An Architecture For Seeing
There is a long-standing assumption embedded in the word transparency: that to see through something is to understand it. Glass, clarity, openness—these are typically aligned with truth. TRANSPARENCY PROJECT challenges…
Please Read On ...Concept: The Transparency Project
Concept & Proposal For An Art Exhibit Build An Architecture For Seeing Through 1) Build a structure 30 feet long, 20 feet wide with 15 foot walls and a simple…
Please Read On ...The HumanFactory: A System For Production
In 1990, I introduced a term for an exhibition that has continued to unfold in meaning over time: The HumanFactory™. The metaphor is direct, but not simplistic. It proposes that…
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