Mr. Whipple

Dick Wilson, is the character actor who turned “Please don’t squeeze the Charmin” into a household catchphrase as shopkeeper Mr. Whipple in the TV commercial campaign that ran for more than two decades.


From 1964 to 1985, and again in 1999, Wilson portrayed Mr. Whipple in more than 500 commercials for the toilet paper. The first ad was filmed in Flushing, N.Y., a funny bit of trivia that Mr. Wilson liked to share when talking about his experiences.

Please don’t squeeze the Charmin!

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Author: Dirque du Soleil

He's from the past so he's knows the future. Dirque du Soleil hails from the San Fernando Valley in Southern California where he was raised by hippie acrobats who eventually left him to join a French circus. After his parents left, Dirque survived by appearing in several “off-the-lot” film productions and by giving Hustle lessons at the local discotheque. Even though he was never on Love Boat, he has served as a consultant for many 70s revival television shows over the years.