The “Clever Factor” In Advertising
LumberghThe “Clever Factor” in advertising is one of the most enduring and revealing aspects of consumer psychology. Every year after the Super Bowl game, millions of viewers discuss not only…
Please Read On ...Advertising
The Persistence Of Stickers
The ArtistStickers have quietly become one of the most persistent—and versatile—forms of visual communication. They live somewhere between design, graffiti, branding, and personal expression. Cheap to produce, easy to distribute, and…
Please Read On ...Turks Coffee Shop
At Turks Coffee Shop, tradition isn’t just served—it’s steeped into every detail. This design draws from the ritual of authentic Turkish coffee, where patience, craft, and a touch of mystery…
Please Read On ...Typography: From Ornamental to Functional
The evolution of typography is a fascinating journey that reflects broader cultural and technological shifts. One of the most significant movements in this history is Die Neue Typographie, or “New…
Please Read On ...SkullcapZ Brand Streetwear
Rude BoySkullcapZ is where street instinct meets design precision. Built for the rhythm of the city, the brand fuses raw attitude with clean, intentional form—gear that doesn’t just follow style, it…
Please Read On ...The Mythograph: A Brief Introduction
Eric HathewayOnce I coined the term “Illusograph” for a certain type of artwork I do, it was easy to coin another phrase for another type of artwork I do – the…
Please Read On ...The Return Of Friction
Dirque du SoleilThere is a quiet but unmistakable drift in contemporary culture—a turning back, not in rejection of the present, but in search of something the present seems unable to hold. Call…
Please Read On ...The Originality Engine
Originality has long occupied a peculiar position in the creative hierarchy—revered, pursued, and frequently misunderstood. It is often described as the act of making something entirely new, yet in practice…
Please Read On ...Interview With The Artist (Part 2)
This is the second part in a series of interview with Eric Hatheway as conducted by the senior ranking correspondent at EricHatheway.com, the Groovy One – Dirque du Soleil. Dirque…
Please Read On ...