Not To Scale

Scale – the ratio of the length in a drawing to the length of the real thing. Sometimes the role of the artist is not to depict what is real but to use scale as a mode of articulation in the generation of conceptual or theoretical explorations. This condition is referred to as “not to scale.”

            “I decided that if I could paint that flower in a huge scale, you could not ignore its beauty.”

Georgia O’Keeffe
© 2017 “Not To Scale” Eric Hatheway All Rights Reserved

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Author: The Artist

Eric Hatheway is a formally trained fine artist, visual designer and photographer based in Tulsa, Oklahoma U.S.A. Eric successfully combined a marketing degree and an art degree to create a design studio that operated in Tulsa for 25 years serving clients around the world. Currently, Eric works by special arrangement and commission with an emphasis on designing brands, fine art production and photographic works.

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