Interview With The Artist (Part 1)
Dirque du SoleilThis is the first part in a series of interview with Eric Hatheway as conducted by the senior ranking correspondent at EricHatheway.com, the Groovy One – Dirque du Soleil. Eric…
Please Read On ...Advertising
Use Case Scenarios For The Bad Art Detector™
The ArtistFrom time to time civilization produces a device that changes everything. The printing press. The camera. The humble coffee maker. And now, quietly joining those ranks of cultural significance, the…
Please Read On ...Bad Art Detector™ Quick Start Guide
A precision instrument for the remote detection of questionable visual taste. For generations, artists, collectors, designers, and curators have relied upon intuition, long experience, and the occasional raised eyebrow to…
Please Read On ...The Bad Art Detector™
Locate Bad Art From a LONG DISTANCE! Introducing the Model A-1 Aesthetic Discrimination Device. At last—an instrument for those unfortunate moments when your trained eye senses trouble, but polite society…
Please Read On ...Bob’s Big Brand Bodega
Rude BoyStep right up, ladies and gentlemen, brand builders and logo wranglers, and allow me to introduce the newest marvel of the modern marketing age: Bob’s Big Brand Bodega Yes indeed.…
Please Read On ...Branding Ate The Marketing Plan
Eric HathewayI hold two degrees that sit comfortably at the same table: one in art and one in marketing. I earned the marketing degree some time ago—back when marketing still behaved…
Please Read On ...When The Trend Is The Brand
Recently I’ve noticed another curious development in the world of visual design. Fittingly enough, the trend itself is… trends. A number of younger visual designers seem to be enthusiastically selling…
Please Read On ...Skeleton Brands: The Problem With Instant Branding
I have been noticing a trend among many young visual designers—what we used to simply call graphic designers. Increasingly, branding is being presented as something that can be created instantly.…
Please Read On ...The Human Eye™ – Model H.E.
Before there was glass, there was vision. Before the first shutter clicked, there was perception. Every image ever captured, printed, projected, or praised ultimately depends on a far more advanced…
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