This is the first part in a series of interview with Eric Hatheway as conducted by the senior ranking correspondent at EricHatheway.com, the Groovy One – Dirque du Soleil. Eric Hatheway & Dirque du Soleil Dirque du Soleil: Ladies and gentlemen, thinkers and doodlers, welcome! Tonight’s act features a man…
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From time to time civilization produces a device that changes everything. The printing press. The camera. The humble coffee maker. And now, quietly joining those ranks of cultural significance, the Bad Art Detector™ Model A-1. Practical Uses For Home & Office Originally engineered as a portable Aesthetic Discrimination Device, the…
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A precision instrument for the remote detection of questionable visual taste. For generations, artists, collectors, designers, and curators have relied upon intuition, long experience, and the occasional raised eyebrow to determine the quality of an artwork. While these methods have served reasonably well, they remain subject to fatigue, social pressure,…
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Locate Bad Art From a LONG DISTANCE! Introducing the Model A-1 Aesthetic Discrimination Device. At last—an instrument for those unfortunate moments when your trained eye senses trouble, but polite society requires restraint. The Bad Art Detector™ Model A-1 is the latest achievement from the laboratories of Research Products, where engineers,…
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Step right up, ladies and gentlemen, brand builders and logo wranglers, and allow me to introduce the newest marvel of the modern marketing age: Bob’s Big Brand Bodega Yes indeed. No waiting. No research. No pesky strategy meetings. Just pull up to the window and drive away with a fresh,…
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I hold two degrees that sit comfortably at the same table: one in art and one in marketing. I earned the marketing degree some time ago—back when marketing still behaved like a system rather than a slogan.In those days, branding was important, certainly. But it was one component of a…
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Recently I’ve noticed another curious development in the world of visual design. Fittingly enough, the trend itself is… trends. A number of younger visual designers seem to be enthusiastically selling “the latest logo trends” to clients. The pitch is usually wrapped in the language of modernity and momentum: This is…
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I have been noticing a trend among many young visual designers—what we used to simply call graphic designers. Increasingly, branding is being presented as something that can be created instantly. Entire services are advertised around this idea: a brand in a day, instant brand kits, AI-generated brand systems, and other…
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Before there was glass, there was vision. Before the first shutter clicked, there was perception. Every image ever captured, printed, projected, or praised ultimately depends on a far more advanced instrument—the one already embedded within us. What follows is an exploration of the Human Eye not as biology alone, but…
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Dirque du Soleil 
The Artist 
Rude Boy 
Eric Hatheway