The 50 Secrets Of Magic Design
The ArtistThis article, The 50 Secrets of Magic Design is written after the spirit—if not the spectacle—of Salvador Dalí and his book, The 50 Secrets of Magic Craftsmanship, written in 1948.…
Please Read On ...Design
The Return Of Friction
Dirque du SoleilThere is a quiet but unmistakable drift in contemporary culture—a turning back, not in rejection of the present, but in search of something the present seems unable to hold. Call…
Please Read On ...From Commercial Art To Visual Design
What I have experienced in my own job titles over the years—Commercial Artist → Graphic Designer → Visual Designer—isn’t just semantics. It’s a compressed history of the entire discipline trying…
Please Read On ...Transparency Project: An Architecture For Seeing
There is a long-standing assumption embedded in the word transparency: that to see through something is to understand it. Glass, clarity, openness—these are typically aligned with truth. TRANSPARENCY PROJECT challenges…
Please Read On ...Concept: The Transparency Project
Concept & Proposal For An Art Exhibit Build An Architecture For Seeing Through 1) Build a structure 30 feet long, 20 feet wide with 15 foot walls and a simple…
Please Read On ...The HumanFactory: A System For Production
In 1990, I introduced a term for an exhibition that has continued to unfold in meaning over time: The HumanFactory™. The metaphor is direct, but not simplistic. It proposes that…
Please Read On ...Chiaroscuro: The Weight Of The Word
There’s something delicious about saying chiaroscuro out loud—it rolls through the mouth like a studio secret you’ve earned. And, if you may feel this word is a bit less spoken…
Please Read On ...Removing The Optic Callous
Some phrases don’t explain themselves—they lodge. They bypass understanding and take up residence. “Remove the optic callous” is one of those phrases. My sculpture professor enlightened me with this phrase…
Please Read On ...The Originality Engine
Originality has long occupied a peculiar position in the creative hierarchy—revered, pursued, and frequently misunderstood. It is often described as the act of making something entirely new, yet in practice…
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