There’s something special about a whiskey that feels like it’s been waiting for you in your grandad’s bar all these years. Old Buzzard Whiskey isn’t about flashy bottles or sky-high prices—it’s about character, comfort, and a touch of nostalgia. The visual design for Old Buzzard embraces that old-world charm. The…
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The Illegal Art concept is rooted in the idea that art can be both mischievous and disruptive, challenging the boundaries of authorship, ownership, and cultural consumption. By framing artworks as part of an “illegal” brand, I intentionally blur the line between legitimate creative production and playful subversion. Each piece is…
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It’s just the beginning of concept development for Illegal Art Brand, and I managed to find a burglar who has just stolen a unique prize—a giant, sprinkled donut. Titled Grand Theft Art, this illegal piece juxtaposes absurd humor with the audacious nature of art as a form of cultural theft.…
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Long before digital became the default state of things, it was something you had to announce. In the early 1990s, the words High Density and Digital appeared proudly on the labels of floppy disks, like badges of progress. They signaled capacity, modernity, and a quiet kind of power—the promise that…
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Probably shouldn’t be telling you about this. In fact, just reading this might put you on some kind of watchlist. But here we are anyway. Illegal Art is launching soon, and no—nothing about it is actually illegal. That’s the point. The name is purely psychological. It exists to trigger that…
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Whispers are already circulating in the creative underground: Illegal Art is about to break the rules. Not literally, of course—but in a way that will make you feel like you’re getting away with something every time you experience it. Illegal Art Primary Logo ©2026 Eric Wells Hatheway This new brand…
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When building a brand, consistency often feels like the golden rule. For emerging businesses, it can seem intimidating to introduce variant logos – alternate marks, wordmarks, or iconography – when your primary brand identity hasn’t fully matured. However, variant logos can be a powerful visual tool for even younger brands…
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A strong brand strategy is more than a great logo or a catchy tagline—it’s about creating a cohesive story across every touchpoint. For businesses with multiple subsidiaries, this challenge is amplified. Each division or product line has its own audience and unique value proposition, but all must connect back to…
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When travelers entrust their luggage to an airline, they expect it to arrive safely and on time. One of the most overlooked yet essential pieces of brand collateral that makes this possible is the baggage tag. For West Indies Airlines, creating a well-designed baggage tag is not only about logistics—it’s…
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The Artist 
Rude Boy 
The Web Master