The Originality Engine
The ArtistOriginality has long occupied a peculiar position in the creative hierarchy—revered, pursued, and frequently misunderstood. It is often described as the act of making something entirely new, yet in practice…
Please Read On ...Marketing
Interview With The Artist (Part 2)
Dirque du SoleilThis is the second part in a series of interview with Eric Hatheway as conducted by the senior ranking correspondent at EricHatheway.com, the Groovy One – Dirque du Soleil. Dirque…
Please Read On ...Interview With The Artist (Part 1)
This is the first part in a series of interview with Eric Hatheway as conducted by the senior ranking correspondent at EricHatheway.com, the Groovy One – Dirque du Soleil. Eric…
Please Read On ...Bob’s Big Brand Bodega
Rude BoyStep right up, ladies and gentlemen, brand builders and logo wranglers, and allow me to introduce the newest marvel of the modern marketing age: Bob’s Big Brand Bodega Yes indeed.…
Please Read On ...Branding Ate The Marketing Plan
Eric HathewayI hold two degrees that sit comfortably at the same table: one in art and one in marketing. I earned the marketing degree some time ago—back when marketing still behaved…
Please Read On ...When The Trend Is The Brand
Recently I’ve noticed another curious development in the world of visual design. Fittingly enough, the trend itself is… trends. A number of younger visual designers seem to be enthusiastically selling…
Please Read On ...Skeleton Brands: The Problem With Instant Branding
I have been noticing a trend among many young visual designers—what we used to simply call graphic designers. Increasingly, branding is being presented as something that can be created instantly.…
Please Read On ...Living The Super Buffet Lifestyle
Super BuffetA buffet is a popular method of feeding large numbers of people with a minimal staff. The term is also used to describe a sideboard, an antique form of furniture…
Please Read On ...The Human Eye™ – Model H.E.
Before there was glass, there was vision. Before the first shutter clicked, there was perception. Every image ever captured, printed, projected, or praised ultimately depends on a far more advanced…
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