There is a quiet but unmistakable drift in contemporary culture—a turning back, not in rejection of the present, but in search of something the present seems unable to hold. Call it nostalgia if you like, though that word often feels too sentimental, too dismissive. What is happening now is more…
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Step right up, ladies and gentlemen, brand builders and logo wranglers, and allow me to introduce the newest marvel of the modern marketing age: Bob’s Big Brand Bodega Yes indeed. No waiting. No research. No pesky strategy meetings. Just pull up to the window and drive away with a fresh,…
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I hold two degrees that sit comfortably at the same table: one in art and one in marketing. I earned the marketing degree some time ago—back when marketing still behaved like a system rather than a slogan.In those days, branding was important, certainly. But it was one component of a…
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Recently I’ve noticed another curious development in the world of visual design. Fittingly enough, the trend itself is… trends. A number of younger visual designers seem to be enthusiastically selling “the latest logo trends” to clients. The pitch is usually wrapped in the language of modernity and momentum: This is…
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I have been noticing a trend among many young visual designers—what we used to simply call graphic designers. Increasingly, branding is being presented as something that can be created instantly. Entire services are advertised around this idea: a brand in a day, instant brand kits, AI-generated brand systems, and other…
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Dirque du Soleil 
Rude Boy 
Eric Hatheway