Step right up, ladies and gentlemen, brand builders and logo wranglers, and allow me to introduce the newest marvel of the modern marketing age:
Bob’s Big Brand Bodega
Yes indeed. No waiting. No research. No pesky strategy meetings. Just pull up to the window and drive away with a fresh, hot brand in minutes.

Drive-through or walk-up, Bob’s Got A Brand For You!
If the idea sounds faintly familiar, that’s because Bob’s Big Brand Bodega operates in the proud tradition of the once-ubiquitous drive-up kiosk made famous by Fotomat. Back in the day you dropped off a roll of film and returned later to discover what you had actually photographed. At Bob’s Big Brand Bodega, however, the process has been improved for the modern age: you arrive with a business idea and leave moments later with a logo, a tagline, a color palette, and a cheerful sense that branding has been achieved. Efficiency, you see.
The building itself is a marvel. A tiny yellow booth, perched in the middle of the parking lot like a shrine to instant marketing. Inside sits Bob himself—Head Brandmeister, Keeper of the Pantone Swatches, and Curator of the Official Typeface Drawer.
Pull up to the window and Bob greets you with a friendly wave and a clipboard.
“Welcome to Bob’s Big Brand Bodega! What’ll it be today?”
Need a bold tech startup brand? Bob’s got it. Launching a boutique candle company? No problem. Opening an artisanal dog-biscuit enterprise? Step right up.

Brand Creations While U Wait
Just select from Bob’s Deluxe Branding Menu:
• The Instant Impact Package:
Logo, color palette, and motivational tagline in under five minutes.
• The Premium Brand Blast: Also includes social media avatar, brand voice, and a free gradient.
• The Ultimate Brand Bonanza includes all of the above plus a handy brand guide.
Everything above plus a tasteful geometric icon and three inspirational adjectives. And the best part? No complicated marketing plans slowing things down. At Bob’s Big Brand Bodega, Bob believes branding should be fast, convenient, and delightfully unencumbered by research.
Why bother with consumer insights when Bob has a drawer full of fonts? Why worry about market positioning when gradients exist? Why conduct competitive analysis when the logo looks fantastic on a mockup coffee cup?

Bob Builds Brands Briskly
Of course, some old-school types still cling to the quaint notion that branding should emerge from a comprehensive marketing strategy involving research, product positioning, distribution planning, pricing structures, and messaging architecture. Bob politely refers to this as “the scenic route.”
At Bob’s Big Brand Bodega, he prefers you use the drive-thru lane.
So roll down your window, hand Bob your business card (or napkin sketch), and prepare to receive a gleaming, freshly minted brand—served hot and ready through the little sliding window of marketing modernity.
Because in today’s world, why build the whole ship when Bob can sell you a perfectly good flag?
And remember our motto, proudly displayed on the side of the kiosk:
“Bob’s Big Brand Bodega — Where Branding Is the Whole Plan.”

Discover more from Eric Hatheway
Subscribe to get the latest posts sent to your email.