Vintage Matchbook Covers

The exterior of a matchbook cover is usually imprinted with a producer’s logo, often with artistic decorations. Matchbooks serve as an advertising or promotional media people in all sorts of businesses. The ease of making match covers of different shapes also made them quite a popular cheap promotional item or anniversary souvenir.

vintage-matchbooks

Manufacturing of matchbooks peaked during the 1940s and 1950s, then usage steadily declined because of the availability of disposable lighters and various anti-smoking health campaigns. Recently, matchbooks have begun to regain some of their popularity as a “retro” advertising item, particularly in high-end restaurants and clubs.

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Author: Dirque du Soleil

He's from the past so he's knows the future. Dirque du Soleil hails from the San Fernando Valley in Southern California where he was raised by hippie acrobats who eventually left him to join a French circus. After his parents left, Dirque survived by appearing in several “off-the-lot” film productions and by giving Hustle lessons at the local discotheque. Even though he was never on Love Boat, he has served as a consultant for many 70s revival television shows over the years.