Step right up, ladies and gentlemen, brand builders and logo wranglers, and allow me to introduce the newest marvel of the modern marketing age: Bob’s Big Brand Bodega Yes indeed. No waiting. No research. No pesky strategy meetings. Just pull up to the window and drive away with a fresh,…
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I hold two degrees that sit comfortably at the same table: one in art and one in marketing. I earned the marketing degree some time ago—back when marketing still behaved like a system rather than a slogan.In those days, branding was important, certainly. But it was one component of a…
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Recently I’ve noticed another curious development in the world of visual design. Fittingly enough, the trend itself is… trends. A number of younger visual designers seem to be enthusiastically selling “the latest logo trends” to clients. The pitch is usually wrapped in the language of modernity and momentum: This is…
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I have been noticing a trend among many young visual designers—what we used to simply call graphic designers. Increasingly, branding is being presented as something that can be created instantly. Entire services are advertised around this idea: a brand in a day, instant brand kits, AI-generated brand systems, and other…
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Subtractive color is a method of producing color by removing (absorbing) certain wavelengths of light from white light using pigments, dyes, inks, or colored filters. The remaining wavelengths that are reflected or transmitteddetermine the color that the human eye perceives. The primary colors in the subtractive system are cyan, magenta,…
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A buffet is a popular method of feeding large numbers of people with a minimal staff. The term is also used to describe a sideboard, an antique form of furniture which was sometimes used to offer the dishes of a buffet meal to guests, in a private home. One form…
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A tale of manners and mischief! If you’ve ever flipped through an old copy of Highlights for Children, you’ve likely met the iconic moral duo: Goofus and Gallant. In one particular panel that we at Goofus Touches The Cookies can’t help but adore, we see Goofus committing the ultimate snack-time…
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Dada, an art movement that peaked between 1916 and the 1920s, emerged as a protest against the horrors of war, particularly World War I. They were deeply disillusioned by the war’s devastation and saw art as a tool that failed to save civilization from its destructive consequences. Dadaists organized demonstrations,…
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Let me tell you how Ballyhoo came into the world. It did not arrive quietly. It burst in sometime around the turn of the twentieth century, likely through the side entrance of an American carnival, trailing sawdust and brass music. No one is entirely sure where it was born. Some…
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Rude Boy 
Eric Hatheway 
The Artist 
Super Buffet 
Dirque du Soleil