SkullcapZ is where street instinct meets design precision. Built for the rhythm of the city, the brand fuses raw attitude with clean, intentional form—gear that doesn’t just follow style, it defines it. Every piece carries a stripped-down confidence: sharp lines, bold graphics, and a quiet refusal to blend in. This…
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This is the second part in a series of interview with Eric Hatheway as conducted by the senior ranking correspondent at EricHatheway.com, the Groovy One – Dirque du Soleil. Dirque du Soleil is a writer of uncertain credentials, extravagant curiosity, and a firm belief that most design conferences would benefit…
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This is the first part in a series of interview with Eric Hatheway as conducted by the senior ranking correspondent at EricHatheway.com, the Groovy One – Dirque du Soleil. Eric Hatheway & Dirque du Soleil Dirque du Soleil: Ladies and gentlemen, thinkers and doodlers, welcome! Tonight’s act features a man…
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Step right up, ladies and gentlemen, brand builders and logo wranglers, and allow me to introduce the newest marvel of the modern marketing age: Bob’s Big Brand Bodega Yes indeed. No waiting. No research. No pesky strategy meetings. Just pull up to the window and drive away with a fresh,…
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I hold two degrees that sit comfortably at the same table: one in art and one in marketing. I earned the marketing degree some time ago—back when marketing still behaved like a system rather than a slogan.In those days, branding was important, certainly. But it was one component of a…
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Recently I’ve noticed another curious development in the world of visual design. Fittingly enough, the trend itself is… trends. A number of younger visual designers seem to be enthusiastically selling “the latest logo trends” to clients. The pitch is usually wrapped in the language of modernity and momentum: This is…
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I have been noticing a trend among many young visual designers—what we used to simply call graphic designers. Increasingly, branding is being presented as something that can be created instantly. Entire services are advertised around this idea: a brand in a day, instant brand kits, AI-generated brand systems, and other…
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A Dark Tale in Every Pour! Step into the shadows with Skullduggery Imperial Stout, a Special Edition Very Dark Beer that dares to embrace the unexpected. This is not just a stout—it’s a story in a glass, aged in mystery and brewed with intrigue. Skullduggery Imperial Stout ©2026 Eric Wells…
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There’s something special about a whiskey that feels like it’s been waiting for you in your grandad’s bar all these years. Old Buzzard Whiskey isn’t about flashy bottles or sky-high prices—it’s about character, comfort, and a touch of nostalgia. The visual design for Old Buzzard embraces that old-world charm. The…
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Rude Boy 
Dirque du Soleil 
Eric Hatheway 
The Artist