The phrase “the art life” feels older than it sounds, but its current popularity owes a lot to David Lynch and his documentary David Lynch: The Art Life. What’s interesting is that the phrase didn’t arrive as a formal movement or theory—it emerged more like studio slang that finally found…
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Welcome to the Danceteria™—where the menu is loud, the specials drop daily, and the only thing hotter than the food is the dance floor. Step up to the counter. Grab a tray. Slide on down. At first glance, the name feels familiar. Comforting, even. Like a place where you know…
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This is the second part in a series of interview with Eric Hatheway as conducted by the senior ranking correspondent at EricHatheway.com, the Groovy One – Dirque du Soleil. Dirque du Soleil is a writer of uncertain credentials, extravagant curiosity, and a firm belief that most design conferences would benefit…
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This is the first part in a series of interview with Eric Hatheway as conducted by the senior ranking correspondent at EricHatheway.com, the Groovy One – Dirque du Soleil. Eric Hatheway & Dirque du Soleil Dirque du Soleil: Ladies and gentlemen, thinkers and doodlers, welcome! Tonight’s act features a man…
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Step right up, ladies and gentlemen, brand builders and logo wranglers, and allow me to introduce the newest marvel of the modern marketing age: Bob’s Big Brand Bodega Yes indeed. No waiting. No research. No pesky strategy meetings. Just pull up to the window and drive away with a fresh,…
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I hold two degrees that sit comfortably at the same table: one in art and one in marketing. I earned the marketing degree some time ago—back when marketing still behaved like a system rather than a slogan.In those days, branding was important, certainly. But it was one component of a…
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Recently I’ve noticed another curious development in the world of visual design. Fittingly enough, the trend itself is… trends. A number of younger visual designers seem to be enthusiastically selling “the latest logo trends” to clients. The pitch is usually wrapped in the language of modernity and momentum: This is…
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I have been noticing a trend among many young visual designers—what we used to simply call graphic designers. Increasingly, branding is being presented as something that can be created instantly. Entire services are advertised around this idea: a brand in a day, instant brand kits, AI-generated brand systems, and other…
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In the heart of cowboy country, grit and grace ride together under the wide-open sky. The visual design piece “Whiskey & Ice” captures that essence perfectly, presenting a striking image of a woman in a cowboy hat confidently riding her horse, framed by the sunlit plains. It’s a bold statement…
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Eric Hatheway 
The Artist 
Dirque du Soleil 
Rude Boy